A realisation.

Our essentials can be better.

We started out of a staggering realisation - your toothbrush could be around for another 400 years, and your toothpaste tube for another 500 years. But we also realised at the same time that choosing sustainability is not just better for the planet, but also better for us by choosing natural and healthier ingredients.

Thus began our journey to try these products ourselves and put together a collection that not only is more sustainable, better for us, but also seemlessly integrate into our lifestyle habits - all at a fair price point. We believe in this approach so that everyone can join us on this journey to make a collective difference, while choosing the better option for ourselves.