Treating ourselves
and our planet
gently and more sustainably.
Let's start with the toothbrush.
For centuries, the basic toothbrush was made from natural materials. But during the early 20th century, the giddy early days of plastic innovation, manufacturers started substituting nylon and other plastics into the design. Plastic is essentially indestructible, which means nearly every single toothbrush made since the 1930s is still out there in the world somewhere.
Conventional toothbrush handles today are made of polyethylene and polypropylene which release about 1.8 kg and 1.9 kg of CO2 into the atmosphere per gram produced respectively. These materials are petrochemical-based, and are nonrenewable.
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The alternative - bamboo toothbrush.
Bamboo is carbon-neutral or even carbon-negative even after incineration. All industrial bamboo products, based on use in Europe, are “CO2 neutral or better”. The credits gained through carbon sequestration, and from burning to produce electricity in a power plant at the end of each product’s life, outweigh the emissions caused by the production and transport processes.
Read the report
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Furthermore, being one of the fastest growing plants in the world, bamboo can under the right conditions grow up to 50 cm a day and reach 20 meters in total. It can be harvested within 3–5 years, which is up to 20 times faster than trees in northern boreal forests. It needs very little water and does not need pesticides.
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What about the toothpaste?
Sulfate surfactants like SLS are often added to conventional toothpastes to create a foaming effect. But foam is not crucial to cleaning, and sulfates can irritate our eyes, skin, and lungs.
What's more, it is part of the fastest growing contribution to disposable plastic - packaging & fast moving consumer goods (FMCG) including shampoos, personal care items, facial wash, detergents. If plastic production and use grow as currently planned, by 2030, these emissions could reach 1.34 gigatons per year—equivalent to the emissions released by more than 295 new 500-megawatt coal-fired power plants. By 2050, the cumulation of these greenhouse gas emissions from plastic could reach over 56 gigatons — 10–13 percent of the entire remaining carbon budget.
Read the report
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Consider a toothpaste made with natural ingredients, and packaged more sustainably.
Developed by dentists, and resolutely sulfate-free. This toothpaste is made with natural ingredients with all its ingredients being vegan and cruelty-free too.
Using the Greenleaf® patented technology, the tube is made of plastic with a thinner web. This means less raw material is used, resulting in a 34% carbon footprint reduction and 17% tube weight reduction. Greenleaf tubes have been recognized by the Association of Plastic Recyclers (USA) and Suez.CircPack (Europe) as technically recyclable within the existing, effective HDPE bottles recycling stream. So unlike many conventional toothpaste tubes that are made of composite materials and cannot be recycled, this one can be thrown into the recycling bin.
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Of course, bathroom essentials is not complete without shower products.
The disposable plastic bottles that carry our shampoo and soap are part of the FMCG market and play its part in take up 10-13 percent of the entire carbon budget by 2050 (refer to report above).
At the same time, they can often contain harsh chemicals like colourants, sulfates, parabens, and silicones.
You know the drill
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Towards shower products made with healthier ingredients, and a sustainable refill system.
By replacing harsh chemicals like colourants, sulfates, parabens, and silicones with natural ingredients, the shower products are formulated with natural ingredients to be gentle on your hair, scalp and body. For instance, instead of sulfates, which strips away too much of our natural oils, the shampoo uses Sodium Methyl Cocoyl Taurate, a natural foaming agent derived from a fatty acid in coconuts.
If you subscribe, a free return label will be included from your second delivery onwards to help us create a closed loop system where collected bottles will be cleaned and refilled.
If not now,
when?
Thanks for making it so far.
We curate our products with the philosophy that they fit into most of our current lifestyle habits, while being better for us and the Earth.
We hope you give them a go and share with us your feedback.